About Skip to the Lou

Marketing and promotion separates the contenders from the pretenders. Your marketing plan is your strategy for success. Sites like myspace.com can be great marketing tools, but they give a false impression that anybody can promote their project. While it's true anybody can post a bulletin or send an eblast, very few actually get read...the key isn't sending as many blasts as possible, the key is reaching your demographics, those who would most receptive to your message, be it fans, industry or media. 

Our accomplishments are many, from breaking artists online and providing the industry with a major outlet of exposure in the midwest to operating stlhiphop.com, St. Louis oldest independent hip hop resource, to launching stlhiphop Radio, station dedicated to music and artists from our region, creation of the stlhiphop Podcast, exposing St. Louis music to the world via Itunes to the newly launched industry & networking section of Skip to the Lou...not to mention the development of stlhiphop Records, a digital imprint of Digable Records NMA/Microsoft Music/MusicNet.

But none of those are our biggest success...our biggest success is setting trends in the streets of St. Louis. If we talk or write about it today, everybody's talking or writing about it in the Lou next week, be it fans, industry or media. 

 

This Is Why We're Hot... Whether it's Mims, Russell Simmons, Shawn Prez (CEO of Power Moves Inc, former VP of Rap Promotions for Bad Boy) or Elliot Wilson (Editor XXL/The White Rapper Show), stlhiphop.com is  THE INDUSTRY'S CHOICE to get their buzz emanating from St. Louis, beyond.